The modern buyer is not the same as it was a year ago. The purchasing habits and decision-making processes of consumers have shifted dramatically. Buyers have become smarter and more informed, gaining more control over the selling process. These changes had a profound impact on how businesses operated and changed what it takes to be a successful seller in the modern world.
Businesses are running head over heels to keep up with the change in pace. Companies must ensure that salespeople have access to the right resource at the right time to strengthen the sales team in situations like these. The notion of continuous learning and a REAL (Research, Engage, Advocate, and Lead) selling methodology is a perfect way to embrace this change with open arms. In addition to this, an accessible and up-to-date resource library, and the proper tools to manage accounts will surely help your salespeople attain success.
A sales enablement methodology aims to equip salespeople with the tools they need to engage buyers throughout the buying process successfully. Discover recent trends, their impact, tools, and get your questions answered, and launch your sales strategy for 2022 and beyond with experts’ insights.
By the end of this On Demand webinar, you’ll have a clear understanding of:
- The trends and pressure impacting selling in 2022 and beyond
- The REAL Selling methodology and why it matters
- How sales enablement activities and tools are necessary for success
- Ways to boost sales by providing the right resource at the right time to establish the right relationships with customers and clients
Speaker:
Carol Cohen – Learning Strategist, Infopro Learning
Carol Cohen is a learning strategist at Infopro Learning and a fourth-generation educator whose passion for teaching led to a career in corporate sales training and certification. She considers it her mission is to enable the success of others through creative and engaging learning and practice.
Through her entire career span of 20 years, she has managed both complex projects with many resources and large budgets as well as smaller projects. Usually, these projects were long-term and represented a life cycle of design, development and maintenance in response to the learning audience needs. Her focus has always been student-centered learning (now often referred to as participant-centered learning), games in learning and social learning. Designing and developing innovative and engaging e-learning is what energizes her the most! Most recently, her focus has been on performance-based sales certification, establishing a competency model for many roles and developing the courses and exams to support it. She recently designed and developed a very effective onboarding program targeted for the remote worker.