Boost Sales Performance with Effective Sales Enablement Training

Optimizing Sales Approaches for Modern Customer Needs

As the market’s buying behaviors shift more from transactional to consultative, the challenge of securing new and existing customers becomes increasingly significant. Organizations must empower their sales teams with a value-driven, customer-centric approach to successfully navigate this new landscape and drive customer acquisition and retention. A series of sales workshops or PowerPoint presentations won’t suffice; a more comprehensive sales training approach is crucial. Our innovative sales enablement approach and expansion sales strategy equips your teams with the tools and knowledge they need to confidently navigate the complexities of the market. Let us help you craft a tailored success plan to achieve your sales objectives, offering a more cost-effective and lower-risk alternative to traditional sales training programs.

Development Outcomes:

Achieve Sales Quotas
Forecast Accuracy
Increase Average Order Value
Improve Upselling & Cross-Selling
Increase Customer Retention
Improve Negotiation Skills

49%

higher win rates with sales enablement.

84%

quota fulfillment with robust sales training.

60%

higher customer retention with sales enablement.

81%

see productivity gains with sales training.

20%

performance boost on average with sales training.

Quote We believe a new approach is necessary post-COVID, which is what our REAL Selling Sales Training model addresses. A REAL seller prepares for the customer conversation with Research, knows how to Engage with the customer, sources their Advocates, and knows how to Lead to the Solution. Our goal is to enable the success of Salespeople unlocking their potential with the right sales training and enablement in the context of their business. Quote

Carol Cohen

Vice President,
Strategy & Sales Enablement

REAL Sales Approach

Leveraging an extensive array of sales theories, our REAL (Research, Engage, Advocate and Lead to Solution)
Sales approach equips sales professionals and leaders to reliably hit and exceed their sales quotas by improving
their forecasting accuracy and driving higher average order value.

Customizable Sales Training Portfolio

                   
The Customer-centric ApproachDevelop a customer-centric approach to value selling by knowing the customer, their pains and gains, their market, and business goals. Tailor your message to focus on the business value and desired outcomes.

Powerful Customer ConversationsBuild rapport and trust with customers. Establish a PAO – purpose, agenda, and outcome – for every meeting. Share your powerful insights. Listen more than you speak.

Insights Selling for ValueEmpower customers to buy by aligning value to their situation. Speak confidently about the product and its importance to the customer. Navigate any potential roadblocks and make it easy for the customer to understand the value of the solution.

                   
Competitive NegotiationRecognize your differentiation as a knowledgeable partner to your customer. Sell against the status quo and build on value.

Account PlanningAlign the buying process with your selling process. Take control of the sales cycle with confidence using your digital tools.

The Expansion SaleEvaluate and maintain customer health. Foster expansion of your footprint in the account. Build a plan for the long-term relationship.