Course
Overview

This interactive and powerful workshop helps participants apply the behaviours and creative thinking skills that lead to new solutions for improved outcomes. Design Thinking is a problem-solving technique that is used to design products and services based on understanding the needs of the people that will be using the product or service. ​

Participants will learn to: ​
  • Establish the right context for the design thinking process​
  • Practice and apply creativity and innovation to problem-solving and new idea generation​
  • Leverage innovation methodologies for turning ideas into actions and results.
Design Thinking in a Nutshell:
  • Identifying a question or problem within a company.
  • Look at what solutions already exist.
  • Use those and the knowledge of your users (empathy) to arrive at potential solutions.
  • Build a prototype.
  • Gather feedback on your prototype from employees and, more importantly, from users.
  • Make required changes to your prototype until you satisfy the users.

Business Impact

Design-driven companies have outperformed the S&P Index by 219 per cent over 10 years.

71% of organizations that practice design thinking report it has improved their working culture on a team level.

Design-led firms consciously put the customer first, creating an emotional bond with customers that fuels innovation.

Design-led firms have more loyal customers, react more quickly to customer feedback and innovate more frequently.

Design-led firms are 62% more likely to have tools and systems in place to test ideas with customers and act quickly on feedback.

Participants develop new approaches for earning and continuously enhancing trust with all organizational stakeholders.

Learning Journey

Prework

  • Workplace Situation
    Identification
  • Reflection Exercise

Workshop

Introduction to Design Thinking
  • Creativity and
    Innovation​
  • Design Thinking
    Stages
  • Design Thinking
    Process
Intersession Activity**
Ideation
  • Asking Why, What if, and Why not
  • Idea Generation Methods
  • Design Thinking Application Activity​
Intersession Activity**
Implementation
  • Design Thinking Activity: Rapid Prototyping
  • Failing forward

Post-Work

  • Action Planning
  • 30-60-90 Day Action Plan Reviews *
  • Virtual, Group Touchpoint Session *

Learning Objectives