The Company
The client in this case study envisions a world where innovation and knowledge optimize cardiovascular care. As the professional home for the entire care team, the mission of this company and its 54,000 members is to transform cardiovascular care and to improve heart health on a grand scale.
Business Challenges
According to the needs analysis across different locations, this client faced the following challenges:
- Poor adoption of guidelines due to a lack of awareness and clinical inertia
- Inconsistency in the guidelines for Cardiovascular Diseases (CVD) prevention and care.
- Logistical, financial, and language barriers for low and medium income countries
- A need for the entire targeted audience—from physicians and community health counselors—to access courses anytime and anywhere to address their skills gaps.
