If you are like most L&D professionals, you must be looking for ways to train employees quickly and consistently while cutting costs and increasing learner engagement. If this sounds like you, video-based learning solution could be the right options for you. Including videos is a growing custom eLearning option in the corporate training programs due to its ability to improve employee learning experiences while helping L&D professionals overcome some of their top skill training challenges. Recent surveys have found that 98% of the organizations surveyed plan to implement video as part of their digital learning strategy in 2020.(1)
The consumption of video content is rising exponentially. Recent studies suggest that the average person will consume more than 100 minutes of online video content daily by the year 2021, which makes this format both familiar and appealing to most audiences.(2)
Video learning is making an impactful space in the corporate learning world. Because of its ability to be highly engaging and flexible, it gives learners the freedom to learn at their own pace and retain the maximum amount of knowledge during the process.Not only as an eLearning solution, videos can be utilized as a useful element to include in leadership development programs for businesses. Being a cost-effective solution, video learning is being highly adopted by various businesses to include in their training curriculum as it eliminates the need of gathering all attendees at one place. This reduces the logistics cost and also prevent any hindrance related to the productivity of the workforce. Amongst many, let’s have a look at some of the top benefits that video-based learning offers in corporate learning –
Increases Engagement
One of the major reasons video content is such an effective training methodology when it comes to professional development is that it keeps learners interested. This form of custom content is both eye-catching and entertaining to the human brain than other forms of media.
Employees are 75% more likely to watch a video than they are to read documents, emails, or articles online.(3) Providing short, to the point training videos will help you teach workforce the concepts they need to learn and learners can access those as per their availability.
Increases Knowledge Retention
Another reason you should consider leveraging video-based learning is because videos have been proven to be more memorable than other forms of content. Recent studies have found that six months after training, the average employee forgets almost everything they had learned, but adding visual elements can increase knowledge retention to as much as 65%.(4) This will help you maximize knowledge retention and the effectiveness of training.
The design and development of video eLearning services is a great blended learning solution that has its core focus on maximizing knowledge retention for participants.
Improves Accessibility
Video-based learning helps L&D managers remove logistical hurdles and restrictions that might otherwise make training accessibility more complicated. Factors such as distributed teams, time constraints, cost of travel, and need for an instructor can all make training challenging.
Video-based learning makes corporate training much more straightforward. An employee can watch a video from almost anywhere using a compatible device and internet connection. This reduces schedule conflicts and costs.
Reduces Training Costs
The cost of video-based training is less expensive in the long run. The most significant difference (cost-wise) between video content and other forms of training content is that you only pay for them once. With more traditional types of training such as instructor-led, you end up paying much more over time.
Microsoft shifted from traditional instructor led-training to video-based learning and saved more than $4 million in training costs in just one year.(4)
Videos can also be used to train an unlimited number of employees, which is a huge advantage if you need to train large groups. Classroom based training environments cannot showcase such potential.
Increases Training Consistency
Video-based learning also ensures the consistency of training. Every employee who watches the video learns the same concept in the same way. This isn’t always the case with other forms of training. The information could be taught differently by a different instructor, or there may be a section or topic that was forgotten. This will lead to communicating information in different forms and different aspects of the same topic.
Video-based learning provides every employee with a consistent message and experience during training. This results in communicating the same information to the entire workforce which enables them to learn the exact solution for a specific problem.
Increases Interactivity
Video-based learning is not only engaging, but you also have the option to create customizations and interactive components. This training method gives you the ability to create videos for specific jobs, roles, and tasks. This added capability enhances the user experience by stimulating the brain and promotes critical thinking.
Quizzes are now being embed in videos to make learners focus more on course elements. Interactive videos allow employees to become more than observers by answering questions and receive feedback instantaneously.
Decreases Training Time
Time is the most important asset for any organization in today’s business scenarios. To cater to this, L&D teams are finding innovative methods to make learning experience short but effective. Now, most training videos are quick and to the point. These last only a few minutes, helping employees learn new skills in a short amount of time. This significantly speeds up the pace of training and shortens the length of time needed to learn new skills. This is particularly valuable for employees who are working in fast-paced environments in busy schedules.
Conclusion
Videos have become an effective training methodology for businesses to look up to for various beneficial reasons. Always been known as an interesting practice to engage audience, videos are making an ineradicable mark in the learning industry as well. Learners have little time to invest in learning opportunities and videos are just effective enough to make sure that participants retain the maximum knowledge in minimum time. There are plentiful of custom training options available for learners to engage with and utilize their time well to make their learning process an efficient one. Video-based learning will help you maximize the effectiveness of your eLearning program while providing your employees with a quality learning experience that will help them learn the new skills they need.
